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SEPHORA + PANTONE UNIVERSE™ POP-UP COLOR SHOP

Sephora, the leading beauty specialty retailer, has partnered with Pantone LLC, the global color authority, to present the first SEPHORA + PANTONE UNIVERSE beauty collection, featuring the 2012 Color of the Year PANTONE® 17-1463 Tangerine Tango. To celebrate the launch, Sephora envisioned a mobile pop-up shop shaped as the iconic PANTONE Color Guide for clients to experience the assortment of makeup and accessories in the iconic color. To bring their vision to life, Sephora commissioned Neverstop to create the unexpected retail environment, which will have two limited engagements in Manhattan and Los Angeles this spring.

Designed and executed by Neverstop (us!), the aluminum skin structure, which stands 23 feet tall by 43 feet long, is equipped with a fully functioning mechanized door that fans out, featuring the Color of the Year and harmonized tones, just like the iconic PANTONE Color Guide. The interior boasts sleek, minimalist fixtures showcasing the SEPHORA + PANTONE UNIVERSE Color of the Year products, designed with ease of makeup application in mind. The southern exterior wall (if facing the front of the structure) hosts a digital screen featuring real-time feeds via #sephorapantone.

Here’s a video of the door opening and closing:

photos by: Kyle Johnson

Posted March 26, 2012 at 4:13pm in Pop-Up beauty cosmetics experiential marketing makeup pantone pop up shop sephora advertisting marketing

Vid Post

seven henrietta street

a film by kinga burza for kate spade new york

this is the story of a charming girl
she laughs out loud, sings off key and believes in taking chances
she is quick and curious and playful and strong
she lets her imagination run away with her
she has never been one to stick to convention
she is fond of daydreams that take her places
she can order a cocktail in six different languages
she feels that understated is overrated

»This was filmed at the pop-up apartment that we produced in London!

Posted February 2, 2011 at 5:08pm in Kate Spade pop up shop Film London Kinga Burza

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gingerbreadblog:

Kate Spade, London

A beautiful Georgian townhouse on Henrietta Street has been transformed into the Kate Spade New York girl’s apartment.

From iconic Kate Spade bags, to colourful jewellery, stationary and homeware, it has been filled to the brim with the brand’s favourite autumn/winter products.

Posted October 14, 2010 at 6:31pm in Kate Spade pop up shop London

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Kate Spade pop-up shop in London!

Kate Spade engaged Neverstop to produce their brand’s London debut, with the opening of a pop-up shop situated at 7 Henrietta Street, Covent Garden. The “pop-up apartment” consists of four rooms: lounge, kitchen, dining room, and bedroom - spanning across two floors. The shop houses fashion, bags, footwear, crockery, furnishings, and art, in addition to exclusive London merchandise. It will be open for one month, starting on October 12th.

Deborah Lloyd, President and CCO of the label, hosts a strictly invitation-only launch party on October 13th.

Posted October 6, 2010 at 2:35pm in Kate Spade London UK Pop-up Pop up shop fashion event Covent Garden