Neverstop

seven henrietta street

a film by kinga burza for kate spade new york

this is the story of a charming girl
she laughs out loud, sings off key and believes in taking chances
she is quick and curious and playful and strong
she lets her imagination run away with her
she has never been one to stick to convention
she is fond of daydreams that take her places
she can order a cocktail in six different languages
she feels that understated is overrated 

»This was filmed at the pop-up apartment that we produced in London!

 

gingerbreadblog:

Kate Spade, London
A beautiful Georgian townhouse on Henrietta Street has been transformed  into the Kate Spade New York girl’s apartment.
From iconic Kate Spade  bags, to colourful jewellery, stationary and homeware, it has been  filled to the brim with the brand’s favourite autumn/winter products.
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gingerbreadblog:

Kate Spade, London

A beautiful Georgian townhouse on Henrietta Street has been transformed into the Kate Spade New York girl’s apartment.

From iconic Kate Spade bags, to colourful jewellery, stationary and homeware, it has been filled to the brim with the brand’s favourite autumn/winter products.

Kate Spade pop-up shop in London!

Kate Spade engaged Neverstop to produce their brand’s London debut, with the opening of a pop-up shop situated at 7 Henrietta Street, Covent Garden.  The “pop-up apartment” consists of four rooms: lounge, kitchen, dining room, and bedroom - spanning across two floors.  The shop houses fashion, bags, footwear, crockery, furnishings, and art, in addition to exclusive London merchandise.  It will be open for one month, starting on October 12th.

Deborah Lloyd, President and CCO of the label, hosts a strictly invitation-only launch party on October 13th.

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