Neverstop

Art by Thank You X and AJL for the Neverstop produced Converse event in SF (Taken with Instagram) View high resolution

Art by Thank You X and AJL for the Neverstop produced Converse event in SF (Taken with Instagram)

We know our fair share of the highs and lows of opening clubs/bars (ARO SPACE anyone?)… so it’s interesting to watch this new video series by Vice & Heineken called Discotecture

Every Monday, watch as they document Five young designers from different disciplines come together to create their vision of the nightclub of the future.

AMC’s new show, The Pitch. 

#agencylife #reallife 

Sephora Presents: Sephora + Pantone Universe 

The product that is flying off the shelves of the pop-up shop in NYC!

SEPHORA + PANTONE UNIVERSE™ POP-UP COLOR SHOP

Sephora, the leading beauty specialty retailer, has partnered with Pantone LLC, the global color authority, to present the first SEPHORA + PANTONE UNIVERSE beauty collection, featuring the 2012 Color of the Year PANTONE® 17-1463 Tangerine Tango. To celebrate the launch, Sephora envisioned a mobile pop-up shop shaped as the iconic PANTONE Color Guide for clients to experience the assortment of makeup and accessories in the iconic color. To bring their vision to life, Sephora commissioned Neverstop to create the unexpected retail environment, which will have two limited engagements in Manhattan and Los Angeles this spring.

Designed and executed by Neverstop (us!), the aluminum skin structure, which stands 23 feet tall by 43 feet long, is equipped with a fully functioning mechanized door that fans out, featuring the Color of the Year and harmonized tones, just like the iconic PANTONE Color Guide. The interior boasts sleek, minimalist fixtures showcasing the SEPHORA + PANTONE UNIVERSE Color of the Year products, designed with ease of makeup application in mind. The southern exterior wall (if facing the front of the structure) hosts a digital screen featuring real-time feeds via #sephorapantone.

Here’s a video of the door opening and closing:

photos by: Kyle Johnson

The biggest shift in my opinion is who/what is considered the hero. The consumers are now the heroes. They are what makes a brand live or die. They are the ones that will promote a great ad and evangelize on their behalf. They will tell their friends on Facebook that the brand’s product is amazing. Consumers are now on center stage while we all sit and watch their actions.

- Andre Woolery (Digital Synthesis Director) of Kirshenbaum Bond Senecal + Partners on what he thinks is the most significant difference between the industry then (1960s) compared to now

Meet New York’s Real Mad Men and Mad Women via @papermagazine

Mercedes Invisible Car

Agency:Jung von Matt/Alster
Production: MarkenFilm

Banksy on Advertising.

Banksy on Advertising.

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